We’re a collective of coffee obsessed, strategic marketers. The kind that live and breathe your brand. We cater to big and small business, budding entrepreneurs, start ups and everyone in between. We are solely motivated by seeing you and your brand thrive.



We work as an extension of your team to understand and develop strategic design and digital solutions, all the while remaining nimble and focused on the best solution for your business.


We are passionate about seeing brands and the people behind them succeed. Our success is your success. We genuinely believe in working together and going above and beyond to achieve compelling, creative brand solutions that drive profitable growth.


When you work with us, you can expect to feel welcomed, respected, listened to and cared for. We might not be big, but we are bold, offering bespoke solutions to your brand needs.

“I am absolutely thrilled to share my exceptional experience with the Shape Group, a truly invaluable partner. Their unwavering commitment to excellence and impressive range of services have assisted us in propelling our business to new heights. From start to finish, their team demonstrated unrivalled professionalism, expertise, and a genuine passion for driving results.”

Dejanne Kadow, Head of Marketing, Porta


It’s all about you

Our team of adaptable thinkers is constantly looking for ways of making brands better, designing bespoke strategies and campaigns that are sustainable and meaningful to your customers.

We’re ready when you are

We are a team of talented individuals each with something different to offer. We have a community of in-house and external resources who are experienced and capable. Our business model gives us the opportunity to ramp up quickly whilst being agile. We pool the appropriate resources to deliver any project, no matter the size or how quickly it needs to be delivered.

Giving a sh*t

At the end of the day, we’re a family business and we care about our people as much as we care about you and your customers. We’re passionate when it comes to shaping sustainable brand outcomes – Our diverse experience means we bring different perspectives all under the one roof.

“The Shape Group understand the client’s brand, they take a partnership and strategy growth approach – they fill the gaps and knowledge from traditional marketing to new frontiers.”

Aaron Hollingworth, Pinnacle

Kicking off his career in fashion, Murray was a leader at one of Australia’s most iconic brands, Country Road. He was responsible for the launch of its menswear collection where he developed a deep understanding and appreciation of what make brands thrive.


Strategy Sensei & Extreme Coffee Lover

Shenay takes the lead on projects and is the go-to for all strategy and marketing needs. With a journalism and media background she is always sticking to deadlines and her attention to detail is next to none. Outside of work, she's a social butterfly and is always out and about.


Strategy Queen & Social Butterfly

Hannah is a jack of all trades, heading up the digital marketing for our much loved (in-house) clients Metalbird and animalia and utilising her skills wherever needed. She is an expert at creating captivating captions and hashtags, managing our marketing plans, digital advertising and design work.


Product Manager & Resident Animal Lover

Daniela deeply understands our clients, their products, their customers and how to cut through the clutter. She pushes down barriers and won’t take no for an answer when implementing lead generation campaigns. She is always cramming in as much social activities as possible and juggling mum life with work life.


Queen of Lead Generation & Loving Mama Bear

Millah is our adorable mascot who keeps everyone calm in the office with her cuddles. She loves to guard the door for us and despite her ferocious yowl, she's a real sweetheart.


TSG Mascot & Stress Reliever

Sarah is a lead generator understanding how to connect with customers, no matter the industry. She’s strong and strong willed and set the sport and fitness goal high for the team when she participated in and survived a grueling fund raising bike ride from Melbourne to Sydney.


Classy Cold Caller & Fitness Guru

Sam brings a strong sense of logic and laughter to the team and covers lots of bases. We joke about the fact that she doesn’t have a job description, it’s too wide and varied to describe! When she's not here, you can find her on holiday or on the golf course.


General Manager, Head of Logistics & Avid Holidayer

Phillip is an experienced digital & experience designer. He brings flair and a wicked attention to detail to all creative endeavours. When he's not creating epic designs, you can find him analysing the everyday (like the colour of the sky).


Design Die-Hard

Mac has grown up in The Shape Group. As a graduate in Commerce and Business Systems he brings a strong sense of logic, brand longevity and value creation to not only The Shape Group, but our clients and their customers.


Web Wizard & Logic Lover

Let’s Chat

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Everything we do for all our clients is with a strategy in mind.

Design underpins all creative executions across all platforms.

Every business needs a digital eco-system that shapes their communications.

‘Content is King’ – an overdone saying but still true!

Video is the most powerful way to engage with your audience.

Not as complex as people make out when you have the right tools and skills.