The Shape family is comprised of clients from many industries with diverse and varying marketing needs. We pride ourselves on our relationships with our clients. We revel in our combined successes as much as we fight for them when the chips are down.

The company we keep

“The Shape Group has been our marketing agency for over 8 years. They have successfully delivered over 750 separate projects for us, all of which have assisted in activating our brands and product marketing and driven strong double digit sales growth in tough trading conditions.”

Charlie Young, BGC

“SHAPE worked with us all the way from the initial concept proposal through to the final product. This included providing practical advice throughout the script development process, challenging and suggesting language and graphics to stay on message while making the most visual impact.”

Liz Smith, Laing O’Rourke

See Us in Action

Client: Murrindindi Shire Council

Opportunity: The Victorian State Government provided a budget for a B2B marketing campaign aimed at generating commercial investment in the Shire to assist in the recovery from the 2009 Black Saturday bushfires.

Solution: We designed a fully integrated campaign with the central pieces being a website and Prospectus brochure. The work included 4 case study videos, an overarching video, a series of water colour paintings, a logo that reflected the close proximity of Murrindindi to Melbourne and various other content pieces to support the campaign.

Client: Downer

Problem: Downer, one of Australia’s largest engineering and construction companies, had experienced an increase in workplace deaths and needed to raise the profile of Critical Risks across their business in Australia and New Zealand.

Solution: We worked with Downer to determine the best way to communicate with videos and e-learns. The target audience is primarily their frontline of employees and contractors working on the construction of road and rail projects. These people are exposed to heavy machinery and potentially dangerous situations. 26 Critical Risks were identified, each of which has had a video produced to highlight what the risks are and how they can be mitigated.



We are extremely proud of this project... Launched in October 2019, we developed the name and designed the ID along with all the brand elements including packaging, website, brand guidelines,...


Unfortunately, one of our greatest successes is one we can’t talk about. Over a period of 3 years, we have produced videos to support the tendering for major audit contracts...


Our client Bunnings Trade is pushing harder into the B2B space targeting medium to large builders, facility management and maintenance companies. We are producing a series of case study and...


The power of video was at the forefront of this project. Needing to communicate in a simple and compelling manner with construction workers nationwide, we used illustrations, graphics and voiceover...


Downer experienced 5 workplace deaths over a period of 5 years. They needed to engage with their workforce and communicate the importance of recognising and respecting defined critical risks on...


Our second foray into the health and wellbeing space, we managed some quantitative and qualitative research for this start up business. It was important for our client to test assumptions...

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Everything we do for all our clients is with a strategy in mind.

Design underpins all creative executions across all platforms.

Every business needs a digital eco-system that shapes their communications.

‘Content is King’ – an overdone saying but still true!

Video is the most powerful way to engage with your audience.

Not as complex as people make out when you have the right tools and skills.