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Then have a listen to our people who are passionate about all things marketing. Here you can learn about why customer experience matters; dismantling the world of digital; video as the next vehicle of voice and more. We’re passionate about what we do and we love sharing it with a wider audience. If you need help with your marketing, give us a call.
FEATURED ARTICLES
Elevating Perceptions: Unveiling Our Latest 3D Campaign
Building your brand involves understanding and implementing new branding trends. Discover the top 5 major trends in branding expected to rule 2020 and beyond here.
...Unleashing the Potential: The Power of Video in Marketing Strategies
Building your brand involves understanding and implementing new branding trends. Discover the top 5 major trends in branding expected to rule 2020 and beyond here.
...STAY IN SHAPE WITH OUR LATEST NEWS
The Importance of Communicating Company Values for Recruitment: Championing Values Through Your Team
In the competitive job market, listing company values on your website or in a brochure isn’t enough. To truly attract and retain top talent, organisations need to effectively communicate and embody these values. This is where internal employees play a crucial role. We explore how communicating company values through...
The Power of Video and Third-Party Endorsement
In a fiercely competitive market, establishing trust and credibility with your audience is more crucial than ever. As consumers become increasingly sceptical of traditional advertising, integrating third-party endorsements, especially through customer testimonials, has emerged as a potent strategy for validating your brand’s claims and winning over potential customers. When...
The Power of Aligning Company Values
In a crowded market, competition is fierce, and differentiation is key. Aligning company values internally and externally is crucial. For our clients, this alignment not only sets them apart but also fosters a deep connection with their employees and customers. This level of alignment matters and can transform our...
The Power of Personalised Lead Generation: Why 1:1 Engagement Triumphs Over Digital Approaches
In an era dominated by digital marketing, where algorithms and automation frequently overshadow personal interaction, it’s easy to lose sight of the profound benefits of one-to-one lead generation. While digital strategies are essential for scaling, the human touch in lead generation can transform the customer journey into a deeply...
Building a Complex Data-Driven Website
Building your brand involves understanding and implementing new branding trends. Discover the top 5 major trends in branding expected to rule 2020 and beyond here.
...5 Major Trends in Branding That Will Rule 2020 and Beyond
Building your brand involves understanding and implementing new branding trends. Discover the top 5 major trends in branding expected to rule 2020 and beyond here.
...Packaging Design: How to Stand out in a Crowded Marketplace
Without high-impact product packaging design, you’ll find it impossible to create an impression that lasts. Discover how to make your packaging stand out here.
...What is SEM? Search Engine Marketing Explained
Search engine marketing is the most effective way to promote your products and grow your business. Read on to discover the basics of SEM here.
...E-Commerce Strategy – How to Execute a Successful Online Store
A successful online store requires a lot more planning and groundwork than just launching a website. Learn how to execute a successful online store here.
...How to Win Major Bids and Tenders Using Videos
There is a lot involved in formulating a quality bid. Read on to discover how to win tenders and major bids using videos here.
...The Power of Video in Your Digital Marketing Strategy
83% of businesses believe that video marketing gives them a good ROI. Discover the power of video in your digital marketing strategy here.
...The Shape Group Difference
The Shape Group works as an extension of your team from concept through discovery and definition, through to all forms of implementation.
...Colour and Branding – What Your Brand Colours Are Telling Your Customers
The psychology of colour can help your business establish trust and familiarity. Learn what your brand colours are telling your customers here. In today's competitive market, it's essential...
...5 Ways a Strong Social Media Marketing Strategy Can Generate Valuable Leads
If you are, you can’t ignore social media platforms. Facebook alone has over 2.4 billion users and you still have to consider people on LinkedIn, Instagram, Pinterest, and SnapChat.
...Blogging – How to Do It Effectively and Not Waste Your Time
Blogging is an important aspect of digital marketing, and to be successful in content marketing you need to learn how to blog effectively.
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