Elevating Perceptions: Unveiling Our Latest 3D Campaign

Elevating Perceptions: Unveiling Our Latest 3D Campaign

At The Shape Group, innovation and transformation are at the core of everything we do. As a seasoned marketing company, we’ve had the privilege of working alongside our longest-standing client, BGC Fibre Cement for more than 15 years, promoting their extensive InnovaTM product range. Our latest milestone together comes in the form of the ‘Innovaä on the Inside’ campaign – a testament to our commitment to reshaping perceptions and exceeding expectations. 

Pioneering Transformation: The Origin of ‘InnovaTM on the Inside’ 

This latest marketing project began with a shared vision: to redefine the perception of fibre cement. For years, this durable material has been primarily associated with external façade applications. However, we recognise its untapped potential in interior design. Our challenge was to bring the InnovaTM product range to life and to develop a large number of images and content to market ‘InnovaTM on the Inside’.  It is a trailblazing initiative designed to showcase fibre cement’s versatility, durability, and aesthetic qualities within interior spaces. 

Crafting Experiences: Our Expertise in 3D Visualisation 

As a marketing company that thrives on pushing boundaries, we knew that traditional methods wouldn’t suffice for a campaign of this magnitude, and we had limited photography of InnovaTM products used in interior applications. Embracing the power of 3D visualisation, we embarked on a journey to bring this campaign to life. Our proficiency in digital marketing and 3D design came together, creating captivating content that would resonate with modern audiences in a digital age. 

Navigating the Process: Our Approach to Success 

Our journey towards redefining fibre cement’s potential was strategic, based on industry research and creative application of our findings. We delved into interior design trends, ensuring that every space, colour, and detail we used was meticulously curated. Armed with this knowledge, our talented team of 3D designers embarked on the task of modelling three distinct interior environments. These virtual spaces served as the canvas upon which our vision would unfold. 

The result was numerous rendered products and colour variations that were applied to these environments. From concept to reality, we seamlessly integrated fibre cement into a living room, a bedroom, and a commercial office space. The result was a collection of visually stunning designs that expanded the horizons of what fibre cement could achieve within interior spaces. 

Inspiring Engagement: The Impact of Our Content 

With our meticulously crafted 3D renders, we produced and edited videos which assisted to implement our strategy to improve engagement across social media, eDM campaigns, on Innovaä‘s website and via the Architecture & Design digital eco-system. The increase in interactions and engagement indicates an interest and a shift in market perception. Architects, interior designers, homeowners, and industry experts alike were engaged by our campaign, sparking conversations about fibre cement’s previously unexplored potential within interior design. 

Shaping Tomorrow: The Power of 3D Campaigns 

‘InnovaTM on the Inside’ is more than a campaign; it’s a testament to the capabilities of digital marketing. Our strategic use of 3D visualisation goes above and beyond conventional content, enabling us to create content that’s fit for purpose, including as a crucial piece of a launch campaign. The ability to visualise a concept has made a significant impact, helping potential clients and designers imagine a future where fibre cement enhances interior spaces.  

A New Dawn of Marketing: Our Collaborative Success 

The ‘InnovaTM on the Inside’ 3D series is a milestone that highlights the dynamic synergy between The Shape Group and BGC Fibre Cement. As a marketing company, we’ve proven that innovation isn’t just an idea, it’s a driving force that can change perceptions. Our partnership with BGC Fibre Cement exemplifies our commitment to pushing boundaries, exploring new avenues, and creating narratives that challenge conventions.

“TSG has been our marketing partner for over 15 years. They are an extremely strategic thinking company that support our marketing efforts in every way. They have great attention to detail and are always willing to go the extra distance when required.” – Leanda Etherington, Marketing Services Manager, BGC Plasterboard & BGC Fibre Cement. 

In an era defined by the intersection of creativity and technology, campaigns like these stand as a testament to our ever-expanding capabilities. They remind us that as marketers, we have the power to shape perception, inspire conversations, and pave the way for new possibilities. 

A Leap into the Future of Launch Campaigns 

This 3D visualisation series of images brought to life as video content is the future of launch campaigns. As we celebrate this collaboration with BGC Fibre Cement, we continue to redefine what’s possible and crafting narratives that resonate with the ever-evolving audience in the digital space. 

The benefit of 3D content comes to light, producing campaign content that is captivating and purpose-built. The power of 3D visualisation has ensured a unique advantage enabling us to create content that aligns perfectly with Innovaä’s vision, setting the stage for a seamless launch that sparks excitement and curiosity. 

‘InnovaTM on the Inside’ is a fit for purpose launch campaign designed to challenge the norm. We believe 3D visual imagery intertwines as a statement of our values, capabilities, and commitment to transformation. The Shape Group remains dedicated to our role as marketing professionals, shaping brands and inspiring industries to think beyond conventions. With 3D technology as our ally, we’re confident that the future of campaigns is brighter, bolder, and more immersive than ever before.