5 Major Trends in Branding That Will Rule 2020 and Beyond

February 21, 2020

Building your brand involves understanding and implementing new branding trends. Discover the top 5 major trends in branding expected to rule 2020 and beyond here.

It takes between five and seven impressions for someone to remember and recognise your brand.

Curious about how you can make your brand memorable from the very first interaction you have with your target market?

Read on to learn about some of the top trends in branding.

Then, learn how we can help you to incorporate these trends into a comprehensive and creative branding strategy that establishes you as a leader in your market.

1. Brand Awareness Through Video Marketing

Especially now that video content makes up the majority of Internet traffic, if you aren’t making videos the cornerstone of your branding strategy, you’re already behind your competitors.

However, even if you currently have a few branded videos, there is likely more you can do to stand out.

Ensure that you include your brand’s logo either in the top corner of your video, that your profile picture is consistent across all video sharing platforms, and that you offer a diverse range of video content.

Popular kinds of video marketing include:

  • Product tutorials
  • Customer testimonials
  • Multi-part videos with a continual storyline
  • Live videos
  • Webinars
  • “Day in the Life” vlogs
  • Interviews with employees

2. Branded Hashtags

What’s one of the top branding strategies for social media?

Creating branded hashtags in order to better connect with your customers. You can see how they’re using your products, what they think of your services, and what they like or dislike about your company.

You can also use branded hashtags to find your customers quickly on social media, so you can have a direct conversation with them, comment on, and share their posts to your own account.

Often, your own customers and followers are your most effective “influencers.”

3. Authenticity and Transparency

About 90% of shoppers say that they wouldn’t do business with brands they don’t feel are transparent about their business practices and where/how they source their goods.

So, how can your company promote transparency and humanise your business to adapt to one of the biggest trends in branding?

By going live on social media and answering consumer questions in real-time.

You can also be responsive to both positive and negative online reviews, feature real customers on your social media pages, and upload blog posts and video content that interviews your employees and even shows life “behind the scenes” in your office.

4. Inclusive and Socially Responsible Branding

In the past, stating your opinions and beliefs as a company was seen as a huge risk. But in today’s world, refusing to speak your mind could land you in trouble.

For example, over 70% of consumers say they’d happily pay more to purchase products from environmentally responsible companies, and over half of Millennials say that buying from brands that share their values is a top priority.

Succesful modern branding doesn’t mean you have to speak up on every political and social issue, but it does mean you need to make your values, what you stand for, and the humanitarian/environmental causes you support clear.

Make These Trends in Branding a Part of Your Strategy

Which trends in branding on this list are the most excited to try out — and are you ready to find out more about how we can help you?

Whether you need help with product branding, content creation, digital design, or even developing your brand story and correctly identifying your target market, our incredible team is here to help make it happen.

Let’s start your own branding revolution today.

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