Blogging – How to Do It Effectively and Not Waste Your Time

July 26, 2019

Blogging is an important aspect of digital marketing, and to be successful in content marketing you need to learn how to blog effectively.

If there’s anything you can learn from looking at the internet’s top blogs, blogging can be both a lucrative and entertaining business endeavour.

But, with so many bloggers working in every industry, it can be difficult to make your content stand out from theirs.

Even worse, you may get caught up in poor habits that keep you from making progress for months (or even years).

Luckily, there are tips you can keep in mind to boost your chances of success.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at what you need to know about how to blog effectively.

Define Your Goal

Before you start publishing content, you need to take a step back and figure out why you’re blogging in the first place.

In general, bloggers have at least one of the following goals:

  • To generate leads for their site
  • To generate more traffic to their content
  • To generate income

Depending on which of these you choose to pursue, your content will have to accommodate them.

For example, if your sole goal is to get more traffic to your site, then your content should include topics that are currently trending to get the most people possible to your page.

In this scenario, you should also ensure that you publish frequently in order to give your audience something to read.

Research Your Audience

To get your blog in front of your audience, you’re going to have to figure out what they’re searching for.

If you’ve already clearly defined your audience, great! You’ve saved yourself some time. If you haven’t, though, you have a bit more work to do.

To get started, consider things like:

  • Age
  • Geographic location (and time zone)
  • Hobbies/interests
  • Income
  • Marital status
  • Level of education

From here, you can think of a topic your audience would enjoy to read and come up with keywords they would search for.

You can then use these keywords in your blog writing to help them find you on Google’s results.

To get started, you can take advantage of Google’s free Keyword Planner tool.

Search Engine Optimisation

Your content won’t get you very far if nobody can find it.

In addition to researching keywords, you’ll need to give your blog the best chance of coming up on the first page of Google’s search results.

Basic (yet effective) steps you can take include:

  • Ensuring your blog pages have fast loading times
  • Use of H1, H2, and H3 headers (H1 for the title only)
  • Use of ALT tags on images
  • Fewer than 60 characters for your title
  • A description of under 150 characters
  • Optimised formatting for mobile users

The more work you put into SEO, the more traffic your blog will get.

This will ultimately result in more leads and conversions.

Learning How to Blog Effectively Can Seem Difficult

But it doesn’t have to be.

With the above information about how to blog effectively in mind, you’ll be well on your way to marketing your content successfully, or if you don’t have time, we can do it for you!

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