5 Ways a Strong Social Media Marketing Strategy Can Generate Valuable Leads

November 14, 2019

Trying to generate consistent, profitable leads to keep your business relevant and financially afloat?

If you are, you can’t ignore social media platforms. Facebook alone has over 2.4 billion users and you still have to consider people on LinkedIn, Instagram, Pinterest, and SnapChat.
However, not every social media marketing strategy works. Some tactics might not click or might cost too much for your business.
Fortunately, we’re here to lay the groundwork for you. Read on below to learn 5 ways a social media strategy can generate great leads for you:

1. Contests Draw Attention

Want to generate thousands of leads as quickly as possible? One efficient means is to launch contests on social media, particularly on platforms like Instagram and Pinterest.

You can expect a lot of people to join if you offer exciting prizes. That said, you have to make sure you manage the contest carefully: requiring their contact information should be in the steps to join and qualify.

The only downside here is that you’ll have to sift through the thousands of entries. There will be a lot of contact details but only a small percentage might be quality leads.

2. Convenience With Paid Lead Ads

When contests aren’t enough, you’ll have to run paid lead ads. Even when contests work as planned, you’ll still need to eventually turn to paid ads.

Fortunately, platforms like Facebook and LinkedIn allow you to customise how these ads appear and how visitors interact with them. You can simplify the forms and ensure you have spaces for relevant contact information.

The best part is that you can find success with a small budget. Facebook allows you to adjust your ad campaign according to your budget, target audience, and range.

3. A Strong Strategy Keeps Customers in One Place

Still not buying how a social media marketing strategy helps generate good leads? Think of this one great feature on platforms like Facebook: custom tabs.

Utilising custom tabs on Facebook ensures your visitors can fill out and submit forms without ever having to leave the platform. They don’t even have to leave your page!

4. Taking Advantage of Gated Content

Never heard of gated content? Think of it this way: say you post a preview of a video or prestige content on your Instagram or Facebook page. Visitors might want to see that content but you can keep them out until they fill out a contact form.

This benefits you twice. First, you got their information, second, these are people willing to go the extra mile to see your special content, meaning these are quality leads that may engage more with your future promotions.

5. Live Videos

Sometimes, you simply have to be more direct with your audience.

You can nudge them to subscribe, fill out a form, or get in touch all at once by engaging with the audience in a live video. Open a live chat and interact with your niche, encouraging them to further communicate with you. They’re more likely to do so since they already see you taking the time to video chat with them.

Generate Leads With a Great Social Media Marketing Strategy

There’s no doubt about it — there are so many avenues for a social media marketing strategy to keep bringing in consistent, quality leads. You can run contests, video chat with the audience, and keep them all on one platform for their convenience.

But, using social media to your advantage doesn’t stop here.

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