Colour and Branding – What Your Brand Colours Are Telling Your Customers

November 26, 2019

The psychology of colour can help your business establish trust and familiarity. Learn what your brand colours are telling your customers here.

In today’s competitive market, it’s essential you make the most of your business’s brand. After all, even experts recognise the importance of building brands with purpose. By being strategic with your brand, you’re shaping its overall personality presented to customers.

As a result, a business’s brand can eventually inspire long-term customer loyalty. Customers like working with businesses they trust, so don’t underestimate the value of your business’s reputation. Customer loyalty, in the long run, is going to be an invaluable asset.

You might be wondering, though, which brand colours will suit your business best. It’s crucial that you stay consistent throughout all marketing avenues and materials. That means once you decide upon a colour scheme, stick to it.

The good news, though, is you’ve come to the right place by reading this article. Detailed below is everything you need to know about brand colours and how customers interpret them.

Blue Is the Most Popular of Brand Colours

Blue presents a feeling of calm and reliability in people. That’s why many brands have chosen to incorporate this colour so consumers start to trust their products or services.

Red Evokes Passion and Emotion

On the other hand, red can be quite a motivating colour. Does the passion it evokes make sense for your business’s brand?

Green Has Multiple Meanings

Green, for the most part, is associated with serenity and peace. In addition, these days, green is the colour of nature and environmentally friendly practices.

Yellow Is a Peppy Colour

If your business loves to promote positivity, yellow might be worth your consideration. It’s a vibrant colour that leaves consumers feeling happy and energetic.

Use Black and White to Present Sophistication

Perhaps your company wants to present a more modern, sleek, or professional aesthetic. If so, black and white might be the simple colour scheme you need.

At the end of the day, you deserve to feel completely comfortable with the ending colour scheme. No matter what colours you use, optimise your brand in both the digital and physical space and above all make sure your use of colour is consistent.

Continue Investing in Your Business’s Brand

At this point, you have a thorough understanding of the associations of different brand colours. You recognise the value of establishing your business as one that customers will continue to recognise.

There’s no need to cut corners when it comes to cultivating long-term customer loyalty. With a strategic colour scheme and marketing message, you’ll generate a loyal consumer or customer base in no time. It’ll be up to you, though, to make the most of your brand’s marketing efforts.

Of course, there are a lot of ins and outs to navigate when it comes to intentional branding strategies. In today’s modern Digital Era, you need to invest in proper digital marketing strategies. It’s fortunate, then, that you don’t have to do so alone.

In fact, that’s where we can come into play. We prioritise helping businesses like yours implement the most successful marketing strategies of the day. We want your business’s brand to thrive on a successful reputation.

That’s why we encourage you to browse through the rest of our website. You’ll find out more about how we work and what services we provide our clients and why they keep coming back for more!


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