The Power of Video in Your Digital Marketing Strategy

October 26, 2019

, The Power of Video in Your Digital Marketing Strategy

83% of businesses believe that video marketing gives them a good ROI. Discover the power of video in your digital marketing strategy here.

Consumers spend 88 percent more time on a website that has video.

Video has become one of the most effective ways to market your brand in this digital age. If you aren’t using video as part of your marketing strategy, you’re already behind your competition.

Fortunately, it’s not too late to harness the power of video.

Keep reading to learn more about why video is such an effective marketing tool and why you need to start using video marketing today.

Video Increases Conversions and Sales

Video marketing has proven itself to be effective time and time again. At the end of the day, marketing has the goal of increasing sales and making you money.

Video marketing is an excellent way to do that. Adding videos to your website, especially on your landing page can increase your conversion rate.

This holds true across many industries.

We know that a picture is worth a thousand words. Video marketing is even more effective than pictures alone. We are highly visual creatures and process information best when we see it in something like a video.

Videos Have a Good ROI

Even though producing videos isn’t cheap, the investment is more than worth the reward.

Video editing tools are becoming easier to use and more affordable. Our phones can even take amazing videos.

The best part? Your videos don’t have to be perfect to be effective.

What’s important is the content. If you can clearly explain your product or service, you’ll see a big return on investment.

Videos Are Great for SEO

If you’re concerned about SEO, and you should be, adding videos to your site will increase your ranking.

This is because watching videos requires visitors to spend more time on your site. This helps you build trust in the eyes of search engines like Google.

Since YouTube purchased Google, videos have become an even more important element of SEO.

Videos Reach Mobile Users

If you want to reach the widest possible consumer base, you need to orient your content towards mobile users.

Most of us are viewing the majority of our content via our tablets and smartphones. Video naturally works well with mobile devices.

Videos are also highly shareable on social media, which many of us use our devices for.

Videos Explain Your Brand

One of the greatest powers of video marketing is that it can explain your products or services and help establish your brand.

You can use videos to explain difficult concepts or simply why customers need your product or service. Videos engage even passive consumers and they work equally well in the B2B and B2C space.

Harness the Power of Video Today

Hopefully, you now have a better idea of the power of video in marketing. Video should be a core element of any marketing strategy in the 21st century.

If you’re interested in learning more about how video can transform your marketing strategy, leading to increased traffic and sales, contact us today.

We have years of experience creating videos and literally hundreds on our portfolio that have helped develop our clients’ brands.

Case Study: Pinnacle

One of our favourite clients who draws on many of our skills. We developed a digital strategy for them which articulated the need for a new website and an integrated social media strategy which we now implement for them.

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Case Study: Metalbird

What better type of business to craft lead generation skills than an e-commerce one. 100% accountability with very clear KPIs every step of the way. This business has grown exponentially in the last 4 years due to an always on approach…

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Everything we do for all our clients is with a strategy in mind.

Design underpins all creative executions across all platforms.

Every business needs a digital eco-system that shapes their communications.

‘Content is King’ – an overdone saying but still true!

Video is the most powerful way to engage with your audience.

Not as complex as people make out when you have the right tools and skills.